Market niches

For several summers I have always followed the tradition of buying cloth slippers for this time of year. It is assumed that a normal person does not need a new shoe every year, but in my case there are several circumstances that explain it. On the one hand, I am a huge fan of this garment: some people are able to mortgage their house for a purse or a watch. Me, for the sneakers.

In this sense, it is not a bad weakness either because this garment is not usually too expensive in general, although I understand that some luxury fashion firms have already targeted men’s shoes by detecting a market niche that they had not taken advantage of until now. And it is a sector on the rise since shoes are no longer considered in many areas as an inelegant garment: we are already allowed to go in shoes to many places without being pointed out as provocative … Although we would have to try To enter slippers in according to which premises, although what you wear on your feet is worth 700 euros.

Anyway, I am not going to pay that money for a sports shoe, because it is not that I have it. But I do intend to live up to my tradition of acquiring men’s sneakers this summer. What is interesting about the fact that it has become fashionable among the youngest to always wear sneakers is that, in addition to the usual brands, there are many new ones that try to make a dent taking into account that more and more are sold.

And what I like to wear, often, is to wear a garment that no one else has, or at least not the typical one that you can buy in a shopping center and that it is very likely that sooner or later you will find yourself with someone who carries it. I keep looking online and I find new brands that offer very interesting products. So this summer maybe two pairs of sneakers fall instead of one, if my wallet allows it.